Marketing Bachelor's Degree

Attain the marketing skills and business acumen vital to today's ever-expanding global business environment with an online marketing degree.

Fueled by increasing globalization and the developing role of the Internet in business, the field of marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new products and markets.

With an online bachelor's degree in marketing from University of Maryland University College, you'll be equipped to pursue a broad spectrum of positions, such as marketing manager, marketing research analyst, sales manager, and more in private and public corporations, marketing agencies, or entrepreneurial endeavors.

This program is also available as a minor.

About the Marketing Bachelor's Degree

In your online marketing courses, you'll study the strategic marketing processes for consumer and organizational markets, including environmental scanning and positioning; marketing research and analysis; segmentation, targeting, and positioning; product development and differentiation; valuation and pricing; channel and value-chain management; integrated marketing communications; and relationship building. You'll also examine consumer behavior and consumer relationship management, global marketing, online marketing, and sales management.


Through your coursework, you will learn how to

  • Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
  • Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
  • Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers
  • Act with personal and professional integrity in the global marketplace of employers, peers, and customers
  • Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers

Marketing Bachelor's Degree Requirements

Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.

Classes in the Major

General Education Requirements

Writing and Communication Classes | 12 Credits

No more than 3 credits in writing can be earned by exam.

Introductory Writing Class | 3 Credits

All Available Options

This requirement must be completed within the first 18 credits. A placement test is not required for Introduction to Writing (3 Credits, WRTG 101). The requirement cannot be met through course challenge exams.

Writing Class | 3 Credits

All Available Options

Communication, Writing, or Speech Class | 3 Credits

Recommended for Marketing Bachelor's Degree

Media and Society (3 Credits, COMM 202)

All Available Options

Advanced Writing Class (Upper Level) | 3 Credits

Recommended for Marketing Bachelor's Degree

Advanced Business Writing (3 Credits, WRTG 394)

All Available Options

Arts and Humanities Classes | 6 Credits

Classes must be from different disciplines.

Historical Perspective Class | 3 Credits

Recommended for Marketing Bachelor's Degree

Technological Transformations (3 Credits, HIST 125)

All Available Options

A 3-credit class in ARTH or HIST

Arts and Humanities Class | 3 Credits

Recommended for Marketing Bachelor's Degree

Introduction to Humanities (3 Credits, HUMN 100)

All Available Options

A 3-credit class in ARTH, ARTT, ASTD, ENGL, GRCO, HIST, HUMN, MUSC, PHIL, THET, dance, literature, or foreign language

Biological and Physical Sciences Classes | 7 Credits

Laboratory Science Class | 4 Credits

Recommended for Marketing Bachelor's Degree

Introduction to Biology (4 Credits, BIOL 103)

All Available Options

  • A 3-credit science lecture class with a related 1-credit lab
  • A 4-credit science class combining lecture and lab chosen from ASTR, BIOL, CHEM, GEOL, NSCI, PHYS, biotechnology, botany, entomology, general science, or zoology

Science Class | 3 Credits

Recommended for Marketing Bachelor's Degree

Introduction to Physical Science (3 Credits, NSCI 100)

All Available Options

Math Class | 3 Credits

Recommended for Marketing Bachelor's Degree

Finite Mathematics (3 Credits, MATH 106)

All Available Options

Computing Classes | 6 Credits

Computing Class | 3 Credits

Recommended for Marketing Bachelor's Degree

Concepts and Applications of Information Technology (3 Credits, IFSM 201)

related requirement for the major

All Available Options

Computing Class Appropriate to Your Major | 3 Credits

Recommended for Marketing Bachelor's Degree

Information Systems in Organizations (3 Credits, IFSM 300)

related requirement for the major

All Available Options

Overall Bachelor's Degree Requirements

In addition to the general education requirements and the major, minor, and elective requirements, the overall requirements listed below apply to all bachelor's degrees.

  • You must complete a minimum of 120 credits
  • You must maintain a minimum grade point average of 2.0 overall and a minimum grade of C for any class applied to the academic major or minor
  • Within the 120 credits required, the following coursework must be taken through UMUC:
    • 30 credits (normally the final 30)
    • Half of the required number of credits within both the major and the minor
    • 15 credits at the upper level (earned in classes numbered 300 to 499), preferably within the major or minor
  • At least 45 credits must be upper level and include
    • At least half of the credits required for the major
    • 3 credits in advanced writing
  • The remaining upper-level credits can be earned in any part of the curriculum
  • At least half the required number of credits for any academic major or minor must be earned through graded coursework. Credit earned by examination, portfolio assessment, or noncollegiate training does not count as graded coursework

Double majors: You can earn a dual major upon completion of all requirements for both majors, including the required minimum number of credits for each major and all related requirements for both majors. The same class cannot be used to fulfill requirements for more than one major. Certain restrictions (including use of credit and acceptable combinations of majors) apply for double majors. You cannot major in two programs with excessive overlap of required coursework. Contact an admissions counselor before selecting a double major.

Second bachelor's degree: To earn a second bachelor's degree, you must complete at least 30 credits through UMUC after completing the first degree. The combined credit in both degrees must add up to at least 150 credits. You must complete all requirements for the major. All prerequisites apply. If any of these requirements were satisfied in the previous degree, the remainder necessary to complete the minimum 30 credits of new classes should be satisfied with classes related to your major. Contact an admissions counselor before pursuing a second bachelor's degree.

Electives: Electives can be taken in any academic discipline. No more than 21 credits can consist of vocational or technical credit. Pass/fail credit, up to a maximum of 18 credits, can be applied toward electives only.

Recommended Minors

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2015-16 Marketing Degree Planning Worksheet

If you began your degree program prior to fall 2015, please refer to the catalog for the year you began your studies to determine degree requirements.

Courses of Interest

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