Earn your business degree while gaining specialized skills with a master's degree in management with a specialization in public relations.

The Master of Science in management with a specialization in public relations from University of Maryland University College allows you to gain advanced business management skills while building expertise in public relations and helping you prepare for PR certification. You'll gain a solid grounding in PR theory, campaign strategies, legal and ethical PR issues, and the analytic and creative skills necessary to excel in the profession. Combine this with your core management courses, and you'll develop all the right tools to take on leadership roles in today's workplace.

About the Management Master's Degree with Public Relations Specialization

The curriculum for the master's degree in management with a specialization in public relations has been developed in conjunction with industry executives and an advisory board of senior PR leaders to ensure you are training for the highest level of PR strategy. We've built in opportunities to interact with employers, from frequent guest speakers to recruitment activities to networking events. In your courses, you'll learn about public relations strategy development, tactical planning and execution, social media monitoring, and crisis communications.

What You'll Learn

Through your coursework, you will learn how to

  • Assess public relations performance at the individual, group, and organization levels
  • Develop and launch public relations campaigns featuring a variety of messages custom designed for various channels
  • Understand the ethical and legal issues in public relations management
  • Write effectively and persuasively

Coursework Examples

In past projects, students have had the opportunity to

  • Prepare public relations materials (news releases, event proposals, and social media plans) for clients
  • Develop a crisis communication plan in response to a real-world issue
  • Develop a proposal for a public relations campaign for a client organization

Industry Certification

This program can help prepare you for the following certification exams

Accredited in Public Relations (APR)

Management Master's Degree with Public Relations Specialization Requirements

Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.

Master's - specialization Courses

Introductory Course

  • UCSP 615
    (to be taken within the first 6 credits of study)

We also recommend UCSP 605 if you'd like to improve your graduate writing skills.

Core Courses

  • MGMT 630
  • MGMT 640
  • MGMT 650

Core Rules & Recommendations

  • You can take MGMT 610 and MGMT 615 instead of MGMT 630.
  • MGMT 630 or MGMT 610 must be taken within the first 6 credits.
  • MGMT 640 and MGMT 650 should not be taken at the same time.
  • If you don't have recent statistics experience, take UCSP 630 before MGMT 650.
  • If you lack a recent background in finance or accounting, you should take UCSP 620 before MGMT 640.

Specialization Courses

  • PRPA 600
  • MRKT 600
  • PRPA 601
  • PRPA 602
  • PRPA 610
  • PRPA 620
  • PRPA 650

Specialization Rules & Recommendations

  • You must take PRPA 600 before all other specialization courses.
  • You must take PRPA 601 before PRPA 602.
  • You must take PRPA 602 before PRPA 610 and PRPA 620.
  • You must complete all program courses (except MGMT 670) before taking PRPA 650.

Capstone Course

  • MGMT 670

Capstone Rules & Recommendations

  • You must complete 24 credits, including all core requirements, before enrolling in MGMT 670.

Other Requirements

  • You must maintain a GPA of 3.0 or higher at all times.
  • All degree requirements must be fulfilled within five consecutive years.
  • Any transfer credits must have been earned within the five-year time frame to be applied toward a graduate degree.
 

Student Clubs and Organizations

Business and Management Club

Type: Academic club
Available To: Undergraduate and Graduate

This club allows students to network and discuss their shared interests with one another and their faculty members, enabling them to learn more about the field.

Marketing Club

Type: Academic club
Available To: Undergraduate and Graduate

This club provides opportunities for students to learn more about the field of marketing, discuss their shared interests, and network with classmates and faculty members.