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Descriptive Link Names
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Students Affected: 

Principles: Build Usable Navigation, Write for Comprehension
What It Means
Hyperlinks tie Web pages and Web sites together. The link name—the text you underline or otherwise identify as a link—must be descriptive so that students can easily identify its destination, even out of context.
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Many screen reader users navigate using a summary list of links. This list includes only the links on your Web page—not the text that surrounds the link. Non-descriptive link titles like "click here" do not identify the link destination to screen reader users and other students who access the link out of context. |
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If You Do It Wrong: Confusing link names force users to guess which paths to take, making your site much harder to use.
If You Do It Right: Link names are clear and unambiguous, so students need not hunt for information. Browsers can create summary lists of links for easy access.
How it Works
- Use concise link names that identify the destination, making the purpose of the link clear. Don't use "click here."
- Visually distinguish links from other text on the page. For example, underline and/or make links a different color.
- Differentiate external links from other links on your site. For example, consolidate external links in one area of your Web page or site, add a disclaimer after a link ("link to external Web site"), or change the way you name external links to make the destination clear.
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Throughout this Web site, external links are placed in a "More Info" box. |
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Testing Tips
Scan the links on your page to confirm they make sense out of context and clearly describe their destination.
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