What can I do with a degree in Marketing?

Brand Management

Brand management is the key function in the consumer products industry. Often likened to small business owners, brand managers assume responsibility for the overall performance of a brand or brand family. Your UMUC degree in Marketing will help you succeed in this challenging, high-visibility profession.

Career Areas

• Branding
• Marketing Strategy
• Management

Employers

• Consumer Goods
• Some Service Providers
• Some Industrial Goods Providers
• Self-Employed/Consultant
• Businesses
• Nonprofits

Strategies

• Demonstrate that you are results-oriented, as well as creative.
• Develop strong interpersonal, communication, and analytical skills.
• Obtain a broad background in advertising, research, consumer behavior, and strategy.
• Plan on pursuing an MBA.