UMUC

What can I do with a degree in Marketing?

Market Research

Market researchers combine quantitative data with their understanding of how markets work in order to best promote a product. With access to ever-improving data, this fascinating, lucrative field has a very bright future. Break into this field with a Marketing degree from UMUC.

Career Areas

  • Research
  • Marketing Management
  • Product Development

Employers

  • Large Corporations
  • Marketing Research Firms
  • Public Institutions Concerning Health, Education, and Transportation
  • Management Consulting Firms

Strategies

  • Develop good interpersonal skills and effective communication skills, both verbal and written.
  • Demonstrate good analytical and problem solving skills.
  • Gain knowledge in statistics, mathematics, and behavioral science.
  • Plan on obtaining an advanced degree in business or statistics.