What can I do with a degree in Marketing?

Retail

The retail industry offers an abundance of opportunities in merchandising, store management, central management, and buying. Retail continues to grow at a rapid rate offering face-paced, people-oriented, and service based careers. Your UMUC degree in Marketing will equip your for success in this interesting profession.

Career Areas

• Buying
• Store Management

Employers

• Department Stores
• Specialty Stores
• Discount Stores
• Super Retailers

Strategies

• Obtain retail experience through summer, part-time, or internship positions.
• Present a consistent, pleasant, and service-oriented image to customers.
• Develop your leadership ability and customer service skills.
• Demonstrate an ability to work well under stressful conditions and as part of a team.
• Gain knowledge of the process of merchandise flow, an overview of signing, pricing, and presentation, and the ability to plan, organize, and lead.
• Develop the ability to communicate in a concise manner.
• Be prepared to start as a trainee before advancing to other positions.