What can I do with a degree in Marketing?

Sales

Today’s marketplace is characterized by increasingly complex business problems and the many solutions available to address them. As a result, many customers are overwhelmed with choices and need guidance in making quality business decisions. With a UMUC Marketing degree, you will develop the ability to identify customer needs and present optimal solutions that ultimately drive ongoing profitability. Put your ambition and motivation to work in this competitive, lucrative field.

Career Areas

• Industrial Sales
• Consumer Product Sales
• Financial Services Sales
• Services Sales
• Advertising Sales

Employers

• For-Profit and Nonprofit Organizations
• Product and Service Organizations
• Manufacturers
• Financial Companies
• Insurance Companies
• Print and Electronic Media
• Consulting Firms

Strategies

• Obtain experience through internships or sales jobs.
• Be highly motivated and well organized.
• Provide examples of your leadership abilities.
• Develop a strong commitment to customer satisfaction.
• Must work well under pressure and be comfortable in a competitive environment.