Business and Executive Programs

Graduate School of Management and Technology

Dr. Carol M .Motley
Adjunct Professor

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Brief Statement About Instructor

Carol M. Motley is an adjunct professor at UMUC. Her current research interests include studies of groups; collecting and other behaviors of blacks in the marketplace and the retail environment. Recent publications include "Epithet or Endearment? Examining Reactions Among Those of the African Diaspora to an Ethnic Epithet (forthcoming in the Journal of Black Studies), "From Despicable to Collectible: The Evolution of Collective Memories for the Social Value of Black Advertising Memorabilia. (Journal of Advertising), and "Exploring Collective Memories Associated with Black Advertising Memorabilia: The Good, the Bad, and the Ugly" (Journal of Advertising). Carol teaches the marketing of innovation marketing research, consumer behavior, promotion management, and marketing strategy. She enjoys traveling, collecting art and artifacts, and reading.

Publications

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Motley, Carol M. and Kellina M. Craig-Henderson , "Epithet or Endearment? An Examination of Cross-Cultural Reactions," forthcoming, Journal of Black Studies.

Laczniak, Russell N., Thomas E. DeCarlo, Carol M. Motley and Sridhar N. Ramaswami, (2007),"Influence of Image and Familiarity on Consumer Responses to Negative Word-of-Mouth Communication about Retail Entities," in press Journal of Marketing Theory and Practice, 15 (Winter), 41 – 51.

Carter, Franklin, Carol M. Motley, Alphonso O. Ogbuehi and Jacqueline A. Williams (2006), "An Application of a Repeat Purchase Diffusion Model to the Pharmaceutical Industry," Advances in Business and Management Forecasting, Kenneth D. Lawrence and Michael D. Geurts (eds.), 4 (March), 145 – 174.

Baker, Stacey M., Carol M. Motley and Geraldine R. Henderson (2004), "From Despicable to Collectible: The Evolution of Collective Memories for the Social Value of Black Advertising Memorabilia," Journal of Advertising, 34 (Fall), 37 – 50.

Motley, Carol M., Geraldine R. Henderson and Stacey Menzel Baker (2003), "Exploring Collective Memories Associated with Black Advertising Memorabilia: The Good, the Bad, and the Ugly," Journal of Advertising, 32 (Spring), 47 – 58.

Honors/Awards

Honorary membership in the Golden Key International Honour Society, Howard University: November 2002.

Fund for Academic Excellence Grant from Howard University: 2002.

Best Paper in Marketing Research and Data Analysis, "Forecasting Sales and Allocating Marketing Resources in a Detail-Intensive Industry: An Application of a Repeat Purchase Diffusion Model," 2001 AMA Winter Marketing Educators’ Conference: February 2001.