Business and Executive Programs

Graduate School of Management and Technology

Dr. Donald W. Hendon
Professor

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Courses Instructed

AMBA 603 The Marketing of New Ideas

Brief Statement About Instructor

Dr. Hendon has over 30 years experience in full-time teaching, at various universities in the U.S., (13 states and Puerto Rico) and abroad (Australia, Canada, Mexico, Malaysia, Oman, United Arab Emirates). 13 states: Texas, Arkansas, Louisiana, Alabama, Georgia, Tennessee, Florida, Nebraska, South Dakota, Wyoming, Utah, Nevada, Hawaii. PhD (Marketing, 1971) and BBA. (Management, 1962) degrees from the University of Texas at Austin. MBA (Marketing, 1964) from the University of California at Berkeley. Major fields of expertise: marketing, management, negotiating, international business. Has consulted and given more than 700 seminars in 35 nations on 6 continents. Has consulted for 76 companies in 26 nations on 6 continents. Has written 5 books (published in 13 nations), 396 other publications. Books: Battling for Profits, How to Negotiate Worldwide, Cross-Cultural Business Negotiations, Classic Failures in Product Marketing, etc. Several DVDs, video tapes, audio cassette tapes. Member of 23 professional associations. Many honors and awards. Kinds of consulting jobs: top-level advice, feasibility studies and reports, survey research, arbitration, negotiation, expert witness, mathematical models, training, etc. Clients have included manufacturers, retailers, wholesalers, market research firms, ad agencies, ad media, trade associations and lobbyists, educational institutions, hospitals, chambers of commerce, government officials and agencies, professional associations and service clubs, airlines, hotels and resorts, holiday destinations, land developers, insurance firms, banks, and other financial institutions.

Publications

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Battling for Profits
How to Negotiate Worldwide
Cross-Cultural Business Negotiations
Classic Failures in Product Marketing
American Advertising.

Honors/Awards

Best paper in track award, Allied Academies Conference, Las Vegas, Nevada, October 2003

Fulbright Scholarship

Award for outstanding research by faculty, Columbus College

Over 70 Who’s Who-type listings

Several fellowships

Several honorary societies