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Graduate School of Management and Technology
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Dr. Rosemary Hartigan
Professor & Director, Business and Executive Programs
Courses Instructed
AMBA 601 The Role of Managers in Organizations and Society
AMBA 603 The Marketing of New Ideas
AMBA 607 Strategy
EMBA 603 Marketing Strategy
Brief Statement About Instructor
Professor Hartigan has been a full-time professor and university administrator for the past 12 years. Her "real world" experience includes law practice, product development and marketing management, and writing publications for lawyers on labor and employment law. She led product development and marketing teams for high and low tech products, including search systems and electronic content for LEXIS-NEXIS, a pioneering information technology company, and numerous print publications for legal and business markets. She also is a certified Birkman Method consultant and has provided team building and professional development coaching to organizations and individuals across the country.
Professor Hartigan serves on the editorial board for the peer-reviewed publication Journal of Legal Studies in Business. She is a member of the Wisconsin and Massachusetts Bar Associations, the American Association of University Women, and the Academy of Legal Studies in Business.
Publications
View Full Bio for Additional Publications
Hartigan, R. (2003). Great Expectations Derailed: A Case Study. University of Maryland University College.
Nissley, N. & Hartigan, R. (2002, February). The ethics of HRD (human resource detention): When golden handcuffs become more than a retention strategy. Advances in Developing Human Resources, 3, 1. Sage Publications.
Hartigan, R. (1999, September). Creativity runs amok –– Lessons from the Just For Feet Lawsuit. Marketing Xchange, American Marketing Association.
Hartigan, R. (1996). Systems Computer Technology Corporation. Case study presented at the Case Study Workshop of the 1996 Conference of the International Association for Business and Society in Santa Fe, New Mexico.(Abstract published in conference proceedings).