Business and Executive Programs

Graduate School of Management and Technology

Dr. Tung-Zong Chang
Professor

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Courses Instructed

Marketing Strategy
International Marketing
Marketing Research

Brief Statement About Instructor

Professor Chang has been a marketing educator since 1980 at a number of universities in the States and in his native country, Taiwan. He has also worked for Fortune 100 companies and consulted a number of international corporations. His recent consulting projects include critical assessment of business ventures into the China market, as well as international M&As in the Far East region.

His main teaching interests are marketing strategy, international marketing, and marketing research. Dr. Chang has over 10 plus journal publications in Supply Chain Management, Psychology of Marketing, Journal of Academy of Marketing Science, International Marketing Review, etc., and has made numerous professional presentations at national and international conferences such as the AMA and AMS conferences. He is currently working on research in e-business management, leadership behavior, corporate marketing culture, and service quality management.

Publications

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“Firm Size and Book-to-Market Equity as Risk Proxy in Investment Decisions,” with Chen, S., T. H. Yu, and T. Mayes. (2005). Management Research News, 28(4), 1-24.

“A Descriptive Model of Online Shopping Process: Some Empirical Results,” 2003, Service Industry Management, with S. Chen, 14(5), 556-569.

“Manufacturer Channel Management Behavior and Retailers’ Performance: An Empirical Investigation of Automotive Channel,” 2003, Supply Chain Management: An International Journal, Vol. 8, No. 2, with P. Polsa and S. Chen, 132-9.

The Effect of Market Orientation on Effectiveness and Efficiency: The Case of Automotive Distribution Channels in Finland and Poland, 13(5), 1999, Journal of Services Marketing, with R. Mehta, et al., 407-418.

Narket Orientation, Service Quality, and Business Performance: An Empirical Study, Vol. 12 (4), 1998, Journal of Services Marketing, with S. Chen.

Honors/Awards

Research Grants, National Science Council of Taiwan, 1991-1994

Outstanding Research Award, National Science Council of Taiwan, 1994.

AMA Doctoral Student Consortium Fellow, New York University 1987

Alpha Mu Alpha, Honorary Marketing Society, 1987

Ponder Fellowship, University of Missouri-Columbia, 1984-1988

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