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Is the thesis statement clear and focused on one major idea?

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Are the intent and purpose expressed clearly?

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Is the target audience clearly defined?

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Does the scope seem appropriate for this writing project?

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Is sufficient information provided?

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Does the author of the paper or assignment consider other perspectives or address possible questions?

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Are facts and opinions explained and supported in convincing detail?

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Is the controlling idea sufficiently developed?

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Are the major ideas defined clearly and sequenced logically to fit the purpose?

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Do the minor ideas clearly support the major ideas?

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Does the introduction clearly set the stage by announcing the thesis and controlling idea?

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Does the conclusion return to the controlling idea and review the major ideas?

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Do the transitions clearly act as verbal signals?

Does the author use logical connections and summarize when necessary?

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Are there mechanical errors the author should correct?

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Does the format of the paper promote quick, clear understanding?

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Do the graphics clarify the text?