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Evidence that includes information from a variety of sources (stronger evidence): Scientists believe that soy milk has the potential to balance cholesterol levels in humans: “A diet with significant soy protein reduces Total Cholesterol, LDL cholesterol (the "bad" cholesterol) and triglycerides” (Tsang 1). Since soy milk is one of the easiest ways to incorporate soy into the diet, this is a good choice for people seeking to lower their LDL and triglycerides. Soy milk also may reduce the potential for heart disease. Asian countries, which traditionally consume more soy protein, have a much lower incidence of heart disease and many types of cancer (Berkeley 4). The benefits of soy aren’t just limited to the heart, however. Soy milk and cheese made from soy milk may help with weight loss since they contain less saturated fat than regular dairy products, although they contain about the same amounts of fat as reduced-fat milk and cheese (Collins 1). Some researchers even believe that soy may help to stimulate the metabolism (Duke 4).

Note that the second example seems more “balanced,” because the author demonstrates knowledge of the subject and incorporates several expert opinions to back up the claim.

Sometimes your assignment will not require you to conduct research into secondary sources, and you may need to use your own ideas or experiences as evidence to back up your claims. Try to be very specific. If you include detailed examples and explanations, your evidence will be more interesting and more persuasive to the reader, and you will seem like more of an authority on your topic:

Evidence that isn’t specific (weak evidence):

My mother’s cholesterol was bad, and the doctor said that soy might help with this. Our family started eating more soy and soy milk, and her levels eventually got much better. During this time, all of us also lost quite a bit of weight.

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