Catherine Campbell

Catherine Campbell

Division: Undergraduate Adelphi
Category: Collegiate
Program:  The Undergraduate School - Business and Management 



After receiving my BS in journalism from Kent State University in 1972, I spent the next 25 years as a marketing professional for numerous service and nonprofit enterprises including Price Waterhouse, Holy Cross Hospital, and the National Office of the American Diabetes Association as vice president of planning and marketing.  I began my career at University of Maryland University College as an adjunct lecturer in 1989 and appointed academic director for marketing in 1994.  My MBA degree in marketing is from Florida Atlantic University.  

While serving as an academic director, I helped pioneer online education at UMUC. In addition to the customary duties of an academic director, I designed and launched the marketing major degree program, authored or served as content expert for five online courses, served on numerous UMUC committees and the University System of Maryland's task force on non-tenured faculty.

At my request to spend more time teaching, I was granted an appointment as collegiate associate professor in 2002.  In addition to teaching, I have been involved in several projects for The Undergraduate School including exam chair for MRKT 310, writing assessment author for MRKT 395, and leader of the International Perspective Cross Curricular Initiative.  I served on several Undergraduate School grievance committees and other Undergraduate School committees and pilot programs.  Through the years, several students have honored me with Stanley J. Drazek Teaching Excellent Award nominations.

Nomination Essay

Role of FAC
The Faculty Advisory Committee's role is to serve as the eyes, ears and voice of all UMUC faculty, and to offer advice and guidance to UMUC administration on matters of consequence.  It serves as the heart and soul of the faculty, bringing the passion and commitment of its membership to the governance of the university.  

Election Platform
At the fall faculty meeting, I was impressed with President Aldridge's willingness to share details of the university's financial challenges and the impact on faculty.  Instead of rumor and innuendo, the dialogue provided us with a sense of community and challenged us to be part of the solution. 

I would work to ensure faculty meetings are meaningful and accessible to more faculty members so they can witness firsthand honest and forthright personal communications with administration and colleagues. Our geography makes this difficult. I would take measures to make attendance at faculty meetings easier through efforts to link local faculty with out-of-town faculty hosts, secure lower priced rooms at the Inn and Conference Center, and other innovations to minimize costs. I propose publishing detailed recaps of the meetings along with a vehicle for ongoing discussion of the outcomes. 

While there are many issues of import, I believe the one issue where faculty can have an immediate impact is academic standards.  The rigor of a UMUC degree is what differentiates us from the plethora of competitors in adult higher education.  Faculty is instrumental in assigning value to a UMUC degree that has meaning for both the student and their employer.  This means keeping a close eye on standardized components of UMUC courses and maintaining the flexibility to bring our unique perspective to our classrooms.