Appendix B

Table of Contents

• Course Description
• Is the MP for Me?
• Purpose of the MP
• Components of the MP
• MP Requirements
• MP Phases
• Appendix A: Forms
• Appendix B: Bibliography for Research
• Appendix C: Report Formatting
• MP Handbook Home

General Research Bibliography

This optional bibliographic listing is provided for those individuals who might benefit from a basic research source listing. The sources may be useful for information and assistance in conducting the research required for this project.

Alreck, P.L., & Settle, R.B. (1985). The survey research handbook. Illinois: Irwin, Inc.

Backstrom, C.H., & Hursh-Cesar, G. (1986). Survey research. New York: John Wiley & Sons, Inc.

This is a basic text on all aspects of survey development and utilization. Includes the nature of survey research, sampling, survey design, and data analysis considerations.

Cooper, D.R. & Emory, C.W. (1995). Business research methods. Homewood, IL: Irwin.

This resource is written for students and managers. Areas covered:

• Foundations of research
• Research design
• Data collection
• Survey instrument design
• Sampling
• Analysis and reporting

Davis, Duane. (1996.) Business research for decision making. (1996) (4^th ed.) New York: Duxbury Press.

Downie, N.M., & Heath, R.W. (1983). Basic statistical methods. New York: Harper & Row.

 This is an older book, but straightforward and easy to follow. Among the areas covered are

• A review of fundamentals
• Frequency distributions and graphs
• Standard scores and the normal curve
• Sampling
• Probability
• Test significance (e.g., chi square, correlation, t tests, analysis of variance

Freund, J.E., Williams, F.J., & Perles, B.M. (1992). Elementary business statistics: The modern approach. Englewood Cliffs, NJ: Prentice Hall.

This is relatively complete text on statistical techniques for business purposes. Items included here, in addition to those in other references, are

• Summarizing data
• Decision analysis
• z test and nonparametric statistics

Oppenheim, A.N. (1992). The questionnaire design, interviewing, & attitude measurement. England: Saint Martin’s Press, Inc.

This is a basic text on questionnaire design and development, attitude/opinion measurement, and related methodology and analysis.

Siegel, S., & Castellank, N.J., Jr. (1988). Nonparametric statistics for the behavioral sciences. New York: McGraw-Hill.

This is a new release based on classical text by Siegel (1956) on non-parametric statistics. Areas covered include

• Use of statistical tests in research
• Choosing an appropriate statistical test
• Single sample vs. independent samples
• Significance tests (e.g., rank order, chi square, sign test)

Williams, F. (1992). Reasoning with statistics. New York: Holt, Reinhart and Winston.

This book is intended for people who are not currently sophisticated in statistical methods. Among the areas covered are

• Statistics and research
• Measurement scales
• Distributions and probability
• Hypothesis tests
• Tests of significance (e.g., t tests, analysis of variance, correlation and regression)
• Nonparametric tests
• Introduction to factor analysis