Graduate School of Management & Technology

Graduate Certificates

Procedures for Awarding Certificates

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Certificate in Integrated Direct Marketing

The certificate in Integrated Direct Marketing prepares students to design, develop, test, implement, and measure the deployment of multiple media and sales channels (for example, publicity and public relations, advertising, direct mail, interactive marketing, telemarketing, and field sales).

Total Semester Hours: 12

Required Courses

• UCSP 611 - Library Skills for the Information Age (0) (Must complete within first 6 credits of study.)
• MGMT 650 Research Methods for Managers
  (formerly ADMN 638) (3)
• MRKT 600 Marketing Management (formerly ADMN 686) (3)
• MRKT 604 Marketing Intelligence and Research Systems
  (formerly ADMN 688) (3)
• MRKT 606 Integrated Direct Marketing (formerly ADMN 689) (3)

Note: MRKT 600 (formerly ADMN 686) is recommended as the first course in this certificate. MGMT 650 (formerly ADMN 638) is prerequisite to MRKT 604 and MRKT 606 (formerly ADMN 688 and 689).