Graduate School of Management & Technology

Graduate Certificates

Procedures for Awarding Certificates

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Certificate in Public Relations

The certificate in Public Relations provides students with solid grounding in public relations theory, legal and ethical issues confronted by practitioners, and the analytic and creative skills necessary to excel in the profession. Each of the courses addresses the impact of the explosion of Internet-enabled, networked communications that is forcing change in the manner in which corporations communicate with their varied publics.

Total Semester Hours: 15 Required Courses

• UCSP 611 - Library Skills for the Information Age (0) (Must complete within first 6 credits of study.)
• MRKT 600 Marketing Management (formerly ADMN 686) (3)
• MRKT 601 Legal and Ethical Issues in Global Communications (3)
  (formerly PRPA 604) (3)
• PRPA 601 Public Relations Theory and Practice (3)
• PRPA 602 Public Relations Techniques (3
• PRPA 610 Crisis Management Seminar (3)

Note: Students must complete MRKT 600 and MRKT 601 as their first two courses.