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WebTycho Graduate School of Management & Technology – Programs
EBUS 610 Introduction to E-Business (3) (Formerly ECOM 610)
An overview of the managerial, strategic, and technical aspects of e-commerce functions, processes, and interactions. Topics include an introduction to the economics of information and information products; definitions of e-commerce retailing, e-tailing, and portals; a brief history of e-commerce; ecommerce business models; the roles of e-supply chains, corporate portals, and public business-to-business exchanges; e-support services, auctions, and e-commerce security issues and processes; the impact of e-commerce on organizational strategy and industry structure; in-depth assessment of successful e-commerce strategies; social, ethical, and other emerging issues related to e-commerce; and innovative e-commerce systems. Overviews of the technologies that enable e-commerce are presented, including telecommunications technology trends, portals and search engines, Web site design and management, electronic payment systems, security, epublishing and digital download features, and mobile commerce and pervasive computing are presented.
EBUS 620 E-Marketing (3) (Formerly ECOM 620)
An exploration of e-marketing approaches, research methods, and technologies, as well as 21st-century advertising strategies used online and offline by organizations, corporations, and innovators worldwide. Focus is on analysis and creative development of effective global marketing strategies using the Web—one of the most significant forces to affect marketing since the emergence of mass media. Topics include understanding demographic research strategies, comparing international Web site e-marketing features, attracting and managing Web site traffic, understanding effective online business marketing strategies, and developing a final e-marketing plan that addresses the components of market research and online/offline advertising to “drive traffic” to a Web site.
EBUS 630 Social, Legal, Ethical, and Regulatory Issues (3) (Formerly ECOM 670)
A study of the protection of intellectual property on electronic networks through trademarks, copyrights, and patents. Privacy and liability issues are examined in areas that include the handling of e-mail, the electronic dissemination of data, and the regulatory requirements for the safeguarding of confidentiality of information. Society’s responsibility to provide universal availability of Web-based technologies is considered, and an ethical framework for the development and implementation of ecommerce applications is developed.
EBUS 640 E-Technology (3) (Formerly ECOM 640)
A study of how information security, ebusiness, and networking technologies interrelate and which managerial approaches effectively deal with the current and future challenges of e-technology. A broad range of technologies in existence and in development is covered, including networking and internetworking basics, wireless technologies, e-business integration, Internet infrastructure providers, and e-business network, encryption, and Web site security. The material focuses on integrating cutting-edge technology with tactical and strategic e-commerce skills, covering topics from security, networking, and communications to wireless advances and various development tools. Examples are presented of how major advances in computer technology, networking capabilities, and web-enabled applications and wide area networks have placed data, security, and privacy at risk. Effective approaches of understanding and dealing with various etechnologies will be evaluated.
EBUS 650 E-Development and Management (3) (Formerly ECOM 680)
An examination of application software for business-to-business and business-to-consumer e-commerce. Initially studied are several fundamental e-commerce application software tools, including programming languages (e.g., Java , Perl/cgi-bin), search engines, and Web authoring tools (e.g., HTML, HTTP, and XML). Also studied are transaction processing software tools, including intelligent agents. Specific business-to-business transaction exchange methods reviewed include Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT).
EBUS 660 E-Business Economics (3) (Formerly ECOM 660)
A study of the economics of online business. Focus is on evaluating the impact of the Web and related technologies on the creation and transformation of goods and services and on organizations, industries, and society in general. Analysis covers concepts drawn from economics, including information asymmetries, efficient markets, transaction costs, switching costs, network externalities, adverse selection, and contracts. Topics include auctions, digital cash and e-payment systems, innovation and intellectual property rights, taxation and public good issues, and valuation and financing of e-business investments.
EBUS 670 E-Business Capstone (3) (Formerly ECOM 671)
Prerequisites: Completion of 27 of the required 36 credits in the MS in information technology or MS in technology management degree programs. The application of all the knowledge gained from the previous coursework. Study focuses on best practices as demonstrated through case studies. Working in teams, students develop a comprehensive business plan or a market plan for a new Internet venture with a real company. Cross-cutting issues are integrated, such as learning organization, the changing nature of work, entrepreneurship and intrapreneurship, technology trends, communication, creativity, and innovation. Students may enroll in this class only after completing at least 27 of the required 36 credits.