Graduate School of Management & Technology – Programs

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Graduate School of Management and Technology

Graduate Degree Programs

Graduate Certificates

 

PRPA 601 Public Relations Theory and Practice (3)

A study of the relationship between the management function of policy formulation and the communication process of disseminating ideas and information to the organization’s public. The process of planning and executing public information and public relations programs to address the concerns of the organization’s various publics are examined. Topics addressed include message formation, media selection and audience differentiation. The impact of the Internet on public relations practices is explored in depth.

PRPA 602 Public Relations Techniques (3)

Prerequisite: PRPA 601. A presentation of advanced writing techniques designed to coach students in the writing of specialized public relations materials, with emphasis on audience, message and channel identification. The latter portion examines special communication techniques necessary for broadcast and electronic media.

PRPA 610 Crisis Management Seminar (3)

An examination of current approaches to defining crises, issue management, and crisis management through a mix of discussion, lecture, and presentation. Traditional and Web-based approaches to the study of issue management and crisis management are explored by applying research, theory, and case examples to these situations with a goal of developing better issue identification, public segmentation, and strategic response sets to crisis situations.

PRPA 620 Global Public Relations (3)

A study of the role, function, and influence of public relations in a global environment. Topics include global trends, multicultural communication knowledge and skills, multiple cultures and diversity within nations, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.

PRPA 650 Public Relations Campaigns (3) (Formerly PRPA 670)

Prerequisite: 30 credits, including all core and specialization courses for the public relations specialization (except MGMT 670); approval of program director required for internship option. A study of public relations campaigns that integrates content from previous coursework. Focus is on creating a public relations strategy and a plan to execute that strategy for an existing organization. Critical principles of public relations are reviewed and applied in real-world settings.