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WebTycho Graduate School of Management & Technology – Programs
XMBA 601 The Role of the Manager in Organizations and Society (6)
An introduction to the concepts and theories that are essential building blocks of management thinking. Topics covered are systems thinking, the competitive structure of industry, technology trends, the future of organizations, and global challenges. These themes are incorporated throughout the program and further developed in subsequent seminars. Opportunities are provided for leadership assessments and feedback on presentation style and organizational quality.
XMBA 602 Organizational Leadership, Management of Human Resources, and Business Ethics (6)
An overview of issues that confront managers working with diverse populations in a period of rapid technological change. The focus is on managing human resources through organizational change, including understanding and affecting organizational cultures and establishing and maintaining an ethical climate. Strategies and methods for aligning individual interests and organizational needs in order to reach organizational goals are introduced. How the nature of work and the perceived value and meaning of work affect individual, group, organizational, and societal outcomes is evaluated. Self-assessment instruments, case analyses, exercises, simulations, and discussions, participants are used to analyze and practice communication skills and decisions that motivate and effectively organize individuals and groups.
XMBA 603 Marketing, Entrepreneurship, and New Product Development (6)
A study of business development strategies from the perspective of customer needs and preferences. Market research approaches, product and service design processes and life cycles are introduced. Workshops, team projects, and case studies, are used to develop effective marketing programs that recognize the increasing importance of electronic commerce as a distribution channel.
XMBA 604 Technology and Operations Management (6)
An overview of the latest information technologies and operations management techniques that enable an organization to operate around the world and around the clock. Tools that managers use to measure operational efficiency and effectiveness are introduced, including statistical process control, decision trees, forecasting techniques, expert systems, and organizational benchmarking. Effective project management techniques, important to introducing new products and analyzing and improving an organization’s processes, are introduced.
XMBA 605 Financial Systems and Management Accounting (6)
A study of economic decision making and the techniques and tools managers use to analyze the financial performance of their organizations. Performance measurement techniques include economic value added, the balanced scorecard, open-book management, and activity-based costing. The theory of constraints is introduced to analyze the value an organization provides to the customer. Other tools are used to value intellectual property and whole businesses for purposes of joint ventures, mergers, or acquisitions. In assessing the broader economic environment of an organization, participants analyze the changing global economy, including the evolution of financial markets in response to rapidly expanding worldwide investment opportunities.
XMBA 606 International Business, Trade, and Business Law (6)
A study of how various strategic facets must be managed in the global context of trading and regulatory systems and the growing concerns about national competitive advantage. The impact on corporate decision making of laws, regulatory structures, and public policies at the local, state, national, and international levels are discussed. In addressing national competitive advantage, participants consider the impact of technology innovation, international trade, and business and antitrust laws on business organizations.
XMBA 607 Strategy and Capstone Project (6)
Participants are teamed with sponsoring organizations to develop a strategic action plan that integrates management techniques and methodologies covered in the previous seminars. Focus on strategic models, strategy formulation and implementation, organizational assessment, and the creation of business plans, leads to insight into strategic thinking and practical application. Working in teams, participants develop business plans for their sponsoring organizations that may include a new market entry strategy, a product development project, or an organizational assessment with appropriate change strategy.