UMUC

Graduate School of Management & Technology - Programs

Master of Science in Management: Marketing

Marketing Specialization Description

The Marketing specialization is designed for managers in the public, private or non-profit sectors who need to acquire customers for their products and services either internally, externally, or business-to-business.

The program focuses on the theories and skills that managers need to know in order to attract customers:

  • Defining the scope of 21st century marketing
  • Developing and executing effective marketing strategies
  • Adapting to rapidly changing technologies
  • Building customer satisfaction and retention
  • Facilitating communication successfully between the organization to the customer

Career Path

The MSM program prepares graduates for a number of entry-, mid-, and high- level positions, as determined by a student’s work experience.

Depending on a student’s background and an employer’s criteria, graduates of the Marketing specialization may qualify for these positions:

  • Marketing Manager (B-to-B or consumer)
  • Internet Marketing Manager
  • Direct Marketing Manager
  • Product/Brand Manager
  • Manufacturer's Representative
  • Retail Manager
  • Account Executive (Business or consumer products)
  • Market Research Analyst (Entry-level)
  • Promotions Manager

Requirements

Recommendations

Students who have not taken a finance course recently are strongly encouraged to take UCSP 620 and UCSP 621 prior to taking MGMT 640.

Students who have not had any recent statistics use should take UCSP 630 prior to taking MGMT 650.

Students who wish to improve their graduate writing skills may take COMM 600, Academic Writing for Graduate Students (3).

Core Required Courses

UCSP 611 Introduction to Graduate Library Research Skills (0), to be taken within the first 6 credits of study

  • MGMT 610 The Manager in a Technological Society (3)
  • MGMT 615 Intercultural Communication and Leadership (3)
  • MGMT 640 Financial Decision Making for Managers (3)
  • MGMT 650 Statistics for Managerial Decision Making (3)

Capstone Course: MGMT 670 Strategic Management Capstone (3)

Clustered Course Option

MGMT 630 Organizational Theory and Behavior in a Global Environment (6) is a six-credit course. Students who receive credit for MGMT 630 may not receive credit for MGMT 610 or MGMT 615.

Core Rules

  1. MGMT 610 must be taken within the first 6 credits of the MS in Management program.
  2. Students must complete 24 credits, including other core requirements, before enrolling in MGMT 670.
  3. MGMT 640 and MGMT 650 should not be completed simultaneously.

Marketing (MRKT) Specialization Required Courses

  • MRKT 600 Marketing Management (3)
  • MRKT 601 Legal and Ethical Issues in Global Communications (3)
  • MRKT 602 Consumer Behavior (3)
  • MRKT 603 Brand Management (3)
  • MRKT 604 Marketing Intelligence and Research Systems (3)
  • MRKT 605 International Marketing Management (3)
  • MRKT 606 Integrated Direct Marketing (3)

Clustered Course Option

MRKT 620 Marketing Principles, Regulation, and Ethical Issues (6)
This is a six-credit course. Students who receive credit for MRKT 620 may not receive credit for MRKT 600 or MRKT 601.

Specialization Rules

  1. Students must complete MRKT 600 and MRKT 601, or MRKT 620, as their first specialization courses.
  2. MGMT 650 must be completed before MRKT 604 and MRKT 606.
  3. Students who complete MRKT 620 cannot receive credit for any of the following: MRKT 600, MRKT 601, PRPA 604.
Note: Some course names and numbers were updated beginning with the fall 2007 semester. If you began the program prior to fall 2007 and have chosen to follow your original, pre-fall 2007 requirements, you should use the pre-fall 2007 Study Plan for this degree.