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Undergraduate Certificates

Certificate in Marketing Communications

Also available online

The certificate in marketing communications combines courses in communications with marketing topics, such as advertising, promotions, public relations, e-marketing and customer relationship management. It is designed to broaden students' communications skills by increasing understanding of audience (customer need) and developing the skills necessary to promote one's company, product, service or oneself.

Total Credits: 18

Note: Courses may be applied to only one certificate; some prerequisites may need to be fulfilled before beginning certificate courses.

Six required courses:

• IFSM 303 - Human Factors in Information Systems (3)
• MRKT 310 - Marketing Principles (3)
• MRKT 354 - Integrated Marketing Communications (3)
• MRKT 395 - Customer Relationship Management (3)
• MRKT 457 - E-Marketing (3)
• WRTG 393/393X - Advanced Technical Writing (3)