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Undergraduate Certificates

Certificate in Marketing Communications

The certificate in marketing communications combines courses in communications and customer service with technological skills to prepare students for careers with management potential in such technology-related marketing areas as testing, planning, training, and customer assistance. Emphasis is on applying continuous improvement principles to communication between the customer and the organization and on honing the ability to communicate technical information to nontechnical audiences.

Note: Courses assume some basic knowledge of computers and business. Students without previous computer experience should first take CMST 103 Introduction to Microcomputer Software or IFSM 201 Introduction to Computer-Based Systems. Students with no work experience should take BMGT 110 Introduction to Business and Management.

Total Semester Hours: 18

Six required courses:

• IFSM 303 - Human Factors in Information Systems (3)
• MRKT 310 - Marketing Principles and Organization (3)
• MRKT 354 - Integrated Marketing Communications (3)
• MRKT 395 - Customer Relationship Management (3)
• MRKT 457 - E-Marketing (3)
• WRTG 393/393X - Technical Writing (3)