UMUC

School of Undergraduate Studies

Certificate in Marketing Management

ON-LINE

The marketing management certificate prepares students for supervisory and midlevel management positions in customer service and customer relations. It provides both e-commerce and team-management skills. The program allows customer service/customer relations employees working in public and private sector organizations to upgrade their knowledge and skills in relation to key organizational, management, and customer issues.

Total Semester Hours: 18

Five required courses:

  • BMGT 364 - Management and Organization Theory (3)
  • MRKT 310 - Marketing Principles and Organization (3)
  • MRKT 354 - Integrated Marketing Communications (3)
  • MRKT 395 - Customer Relationship Management (3)
  • MRKT 410 - Consumer Behavior (3)

A supporting elective chosen from the following (3):