UMUC

School of Undergraduate Studies

Certificate in Marketing Management

Also available online

The marketing management certificate prepares students for supervisory and midlevel management positions in customer service and customer relations. It covers key marketing principles and the four Ps (product, price, promotion and place) of marketing. The program is appropriate for those who are interested in developing their marketing skills, either to pursue a career in marketing or to enhance their knowledge as entrepreneurs and business managers.

Total Credits: 18

Note: Courses may be applied to only one certificate; some prerequisites may need to be fulfilled before beginning certificate courses.

Five required courses:

  • BMGT 364 - Management and Organization Theory (3)
  • MRKT 310 - Marketing Principles (3)
  • MRKT 354 - Integrated Marketing Communications (3)
  • MRKT 395 - Customer Relationship Management (3)
  • MRKT 410 - Consumer Behavior (3)

A supporting elective chosen from the following (3):