School of Undergraduate Studies

Marketing Major

• Program Objectives
• Degree Requirements
• Course Requirements

Marketing Minor

• Program Objectives
• Minor Requirements

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Marketing

Minor in Marketing

Virtually all organizations—large and small, private and public—rely on some form of marketing effort. Complement your major with the powerful marketing skills you need to succeed.

Objectives

The student who graduates with a minor in marketing will be able to:

• Explain the eight universal marketing processes for consumer and organizational markets: (1) environmental scanning and analysis; (2) marketing research and analysis; (3) segmentation, targeting, and positioning; (4) product development and differentiation; (5) valuation and pricing; (6) channel and value-chain management; (7) integrated marketing communication; and (8) relationship building.
• Describe the complexities of global markets and how the eight universal marketing processes apply to global marketing.
• Develop basic skills in identifying, gaining access to, and evaluating relevant resources and integrating new information into the marketing decision-making process.
• Develop basic skills in the technological applications used by the marketing profession to enhance the eight universal marketing processes.
• Develop effective written and oral communications consistent with the professional marketing environment.

Requirements for the Marketing Minor

A minor in marketing requires the completion of 15 credits of coursework in marketing. All MRKT courses apply. Students are recommended to take MRKT 310 as the first course in the minor (if they have not already applied the course toward other degree requirements). Courses may not duplicate those used to satisfy requirements for the major. At least 9 credits must be earned in upper-level courses (numbered 300 or above). Prerequisites apply for all courses.