The resume is one of the most important items in your job search toolkit. Think of yourself as the brand and your resume as a powerful marketing piece that sells your most important qualifications and how they relate to the position you want.
TIP: Avoid this resume mistake!
A common error that many make is to write a resume that is geared toward their own needs. They do not clearly show how their experiences and qualities will benefit the employer. They hope that by listing all of their skills, education, and experiences, that the employer will find the perfect fit and offer them the perfect job. It is quite the opposite—employers do not focus on your needs, but on their own. They are only interested in how you will help them achieve their objectives.
To avoid making this error, it is imperative that you clearly state how you can help the company.