UMUC Welcomes Michael Freedman as Sr. Vice President, Communications, and Professor

Award-winning broadcast journalist, former network executive, professor, and administrator will lead the university’s brand-building, communication, and external relations initiatives.


November 17, 2011

ADELPHI, MD (November 17, 2011)—UMUC announced today that Michael Freedman will join the university January 1, 2012, as senior vice president for communications and professor. In this new position, Freedman will provide leadership and oversight of brand-building, communications, and external relations strategy with an eye toward strengthening UMUC’s reputation and increasing its public visibility. In addition, he will help develop new online academic programs in digital media management for mid-career journalists and others in the profession.

Freedman comes to UMUC from the George Washington University (GWU) in Washington, D.C., where he served most recently as executive director of the GW Global Media Institute and professor of media and public affairs. In a long and distinguished career, he has worked as an award-winning broadcast journalist, network executive, university administrator, and teacher, serving for nine years as GWU’s vice president of communications and as professorial lecturer in journalism, as general manager of CBS Radio Network News in New York, as leadership press secretary to the Majority Whip of the U.S. House of Representatives Congressman David E. Bonior (D-Mich.), and as vice president and managing editor for the Broadcast Division of United Press International.

“Michael Freedman comes to UMUC with an impressive résumé and an even more impressive reputation as a creative and dynamic leader,” said UMUC President Susan C. Aldridge. “We are tremendously pleased to welcome him as a member of the senior leadership team at UMUC. This university has a wonderful story to tell, and we look forward to the fresh ideas and perspective he will bring to UMUC’s communication initiatives going forward.”

“UMUC is, in many ways, the university of the future,” said Freedman. “The careers of tomorrow are being driven by our technological revolution and globalization. Millions of Americans are preparing themselves to be qualified candidates for positions in our globally competitive workplace. At the same time, we are welcoming home a generation of veterans who have served their country and now want to realize the American Dream they've been defending. UMUC’s academic offerings speak to these demands, needs and desires. I look forward to working with Dr. Aldridge and everyone at UMUC in their effort to make a difference.”

Freedman holds a BA in speech communication from Wayne State University in Detroit, Michigan, and has completed master’s credits in American Studies at the George Washington University in Washington, D.C. He is co-author of The Broadcast Voice Handbook (2005), a contributor to The Encyclopedia of Journalism (2009), and author of a variety of other publications. He has served as executive producer since 1994 of the public television and radio series The Kalb Report, executive producer since 2001 of GW Presents American Jazz on Sirius–XM Satellite Radio, and as executive producer of CBS News 20th Century Roundup and Walter Cronkite’s Postscripts to the 20th Century, for CBS Radio Network.

In 2009, he won the New York Festivals Gold World Medal for the Edward R. Murrow Centennial radio program, and between 1971 and 2002 received more than 85 honors for excellence in broadcast journalism, including 14 RTNDA Edward R. Murrow awards and UPI’s National Best Newscast Award.