Master of Science in Management: Marketing

Marketing Specialization

The Marketing specialization is designed for managers in the public, private or non-profit sectors who need to acquire customers for their products and services either internally, externally, or business-to-business.

The program focuses on the theories and skills that managers need to know in order to attract customers:

  • Defining the scope of 21st century marketing
  • Developing and executing effective marketing strategies
  • Adapting to rapidly changing technologies
  • Building customer satisfaction and retention
  • Facilitating communication successfully between the organization to the customer

Career Path

The MSM program prepares graduates for a number of entry-, mid-, and high- level positions, as determined by a student's work experience.

Depending on a student's background and an employer's criteria, graduates of the Marketing specialization may qualify for these positions:

  • Marketing Manager (B-to-B or consumer)
  • Internet Marketing Manager
  • Direct Marketing Manager
  • Product/Brand Manager
  • Manufacturer's Representative
  • Retail Manager
  • Account Executive (Business or consumer products)
  • Market Research Analyst (Entry-level)
  • Promotions Manager



Students who have not taken a finance course recently are strongly encouraged to take UCSP 620 prior to taking MGMT 640.

Students who have not had any recent statistics use should take UCSP 630 prior to taking MGMT 650.

Students who wish to improve their graduate writing skills may take UCSP 605, Effective Graduate Writing (0).

Core Required Courses

UCSP 615* Orientation to Graduate Studies at UMUC (0), to be taken within the first 6 credits of study

  • MGMT 630 Organizational Theory and Behavior (6)
  • MGMT 640 Financial Decision Making for Managers (3)
  • MGMT 650 Statistics for Managerial Decision Making (3)

Note: As an alternative to MGMT 630, you may take MGMT 610 and MGMT 615.

Capstone Course

MGMT 670 Strategic Management Capstone (3)

Clustered Course Option

MGMT 630 Organizational Theory and Behavior in a Global Environment (6) is a six-credit course. Students who receive credit for MGMT 630 may not receive credit for MGMT 610 or MGMT 615.

Core Rules

  1. MGMT 630  (or MGMT 610) must be taken within the first 6 credits of the MS in Management program.
  2. Students must complete 24 credits, including other core requirements, before enrolling in MGMT 670.
  3. MGMT 640 and MGMT 650 should not be completed simultaneously.

Marketing (MRKT) Specialization Required Courses

  • MRKT 600 Marketing Management (3)
  • MRKT 601 Legal and Ethical Issues in Global Communications (3)
  • MRKT 602 Consumer Behavior (3)
  • MRKT 603 Brand Management (3)
  • MRKT 604 Marketing Intelligence and Research Systems (3)
  • MRKT 605 International Marketing Management (3)
  • MRKT 606 Integrated Direct Marketing (3)

Clustered Course Option

MRKT 620 Marketing Principles, Regulation, and Ethical Issues (6)
This is a six-credit course. Students who receive credit for MRKT 620 may not receive credit for MRKT 600 or MRKT 601.

Specialization Rules

  1. Students must complete MRKT 600 and MRKT 601, or MRKT 620, as their first specialization courses.
  2. MGMT 650 must be completed before MRKT 604 and MRKT 606.
  3. Students who complete MRKT 620 cannot receive credit for any of the following: MRKT 600, MRKT 601, PRPA 604.

Note: Some course titles and numbers were revised beginning with the fall 2007 semester. If you began your program prior to fall 2007 and have chosen to follow the pre-fall 2007 curriculum, please refer to the pre-fall 2007 Study Plan to determine your degree requirements.

* The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.

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Master of Science in Management

Related Certificates

Opportunities abound in marketing.

Nearly 23 thousand job postings for marketing executives—more than 66 percent—go unfilled every month. 1

1 Source: "18 Hot Jobs for 2015," CareerBuilder, LLC, November 20, 2014.

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