Develop your marketing expertise and gain leading-edge management skills with a master's degree in management with a specialization in marketing.

The Master of Science in management with a specialization in marketing from University of Maryland University College can help you move toward a senior position with leadership skills essential to the core function of every organization, public or private. You'll learn the latest marketing strategies as well as the foundations of solid management practice to gain an edge in the job market.

These program requirements are for students who enroll in the 2018–2019 academic year. For prior year academic requirements, visit the catalog archive in the Current Students section.

About the Management Master's Degree with Marketing Specialization

The curriculum for the marketing specialization includes courses in brand management, consumer behavior, direct marketing, international marketing, legal and ethical issues in global communication, marketing management, and marketing research. Coursework also covers data mining, data analysis, digital marketing, and elements of marketing analytics.

What You'll Learn

Through your coursework, you will learn how to

  • Develop marketing strategies and plans effectively
  • Develop creative strategies that communicate successfully with prospects
  • Assess the effectiveness of a marketing program and develop recommendations for improvement
  • Choose between many media options and use media effectively to achieve results
  • Understand and implement research design
  • Apply ethical principles in business situations

Coursework Examples

In past projects, students have had the opportunity to

  • Prepare a marketing plan for a real-world product or solution
  • Complete a consumer experience project focused on ethical marketing tactics
  • Perform consumer market research with real consumers to collect primary data and make strategic recommendations for a company
  • Calculate direct marketing metrics like response rate, profit, ROI, and break-even for a direct marketing program

Management Master's Degree with Marketing Specialization Requirements

Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.

Master's - specialization Courses

Introductory Course

  • UCSP 615
    (to be taken within the first 6 credits of study)

Core Courses

  • MGMT 630
  • MGMT 640
  • MGMT 650

Core Rules & Recommendations

  • You can take MGMT 610 and MGMT 615 instead of MGMT 630.
  • MGMT 610 must be taken within the first 6 credits.
  • MGMT 640 and MGMT 650 should not be taken at the same time.
  • If you don't have recent statistics experience, take UCSP 630 before MGMT 650.
  • You should take MGMT 650 in your second or third term.

Specialization Courses

  • MRKT 600
  • MRKT 601
  • MRKT 602
  • MRKT 603
  • MRKT 604
  • MRKT 605
  • MRKT 606

Specialization Rules & Recommendations

  • You can take MRKT 620 instead of MRKT 600 and MRKT 601.
  • MRKT 600 and MRKT 601 (or MRKT 620) must be taken as the first specialization courses.
  • MGMT 650 must be completed before enrolling in MRKT 604 and MRKT 606.

Capstone Course

  • MGMT 670

Capstone Rules & Recommendations

  • You must complete 24 credits, including all core requirements, before enrolling in MGMT 670.

Other Requirements

  • You must maintain a GPA of 3.0 or higher at all times.
  • All degree requirements must be fulfilled within five consecutive years.
  • Any transfer credits must have been earned within the five-year time frame to be applied toward a graduate degree.

Career Preparation

This program is designed to help prepare you for a senior-level marketing position in the private or public sectors, leading consumer-focused and business-to-business organizations.

Experience Recommended for Success in the Program

This program is appropriate for those new to the marketing field, changing careers, or looking to move up in the marketing function of their current organization. We recommend you have strong writing and analytical skills as well as a background in statistics, finance, and accounting. If you don't have recent statistics experience, we recommend you take UCSP 630. If you lack a background in finance or accounting, we recommend you take UCSP 620. We recommend UCSP 605 if you'd like to improve your graduate writing skills.

Student Clubs and Organizations

    Type: Academic club
    Available To: Undergraduate and Graduate

    This club provides opportunities for students to learn more about the field of marketing, discuss their shared interests, and network with classmates and faculty members.