Develop your expertise as a strategic communications professional and organizational leader in the master's degree program in management with a specialization in public relations.
The Master of Science in management with a specialization in public relations from University of Maryland University College helps you build your expertise in public relations and develop advanced business management and organizational leadership skills, helping you prepare for PR certification. You'll gain a solid grounding in PR theory, campaign strategies, legal and ethical PR issues, and the analytical and creative skills necessary to excel in the profession. Combine this with your core management courses, and you'll develop all the right tools to take on leadership roles in today's strategic communications workplace.
These program requirements are for students who enroll in the 2018–2019 academic year. For prior year academic requirements, visit the catalog archive in the Current Students section.
About the Management Master's Degree with Public Relations Specialization
The curriculum for the master's degree in management with a specialization in public relations has been developed in conjunction with industry executives and an advisory board of senior PR leaders to ensure you are training for the highest level of PR strategy. In your courses, you'll learn about public relations strategy development, tactical planning and execution, social media monitoring, and crisis communications.
What You'll Learn
Through your coursework, you will learn how to
- Assess public relations performance at the individual, group, and organization levels
- Develop, launch, and lead public relations campaigns featuring a variety of messages custom designed for various channels
- Understand the ethical and legal issues in public relations management
- Write effectively and persuasively
In past projects, students have had the opportunity to
- Prepare public relations materials (news releases, event proposals, and social media plans) for clients
- Develop a crisis communication plan in response to a real-world issue
- Develop a proposal for a public relations campaign for a client organization
This program can help prepare you for the following certification exam(s):
Management Master's Degree with Public Relations Specialization Requirements
Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.
Master's - specialization Courses
- UCSP 615
(to be taken within the first 6 credits of study)
- MGMT 630
- MGMT 640
- MGMT 650
Core Rules & Recommendations
- You can take MGMT 610 and MGMT 615 instead of MGMT 630.
- MGMT 610 must be taken within the first 6 credits.
- MGMT 640 and MGMT 650 should not be taken at the same time.
- If you don't have recent statistics experience, take UCSP 630 before MGMT 650.
You should take MGMT 650 in your second or third term.
- PRPA 600
- MRKT 600
- PRPA 601
- PRPA 602
- PRPA 610
- PRPA 620
- PRPA 650
Specialization Rules & Recommendations
- You must take PRPA 600 before all other specialization courses.
- You must take PRPA 601 before PRPA 602.
- You must take PRPA 602 before PRPA 610 and PRPA 620.
- You must complete all program courses (except MGMT 670) before taking PRPA 650.
- MGMT 670
Capstone Rules & Recommendations
You must complete 24 credits, including all core requirements, before enrolling in MGMT 670.
- You must maintain a GPA of 3.0 or higher at all times.
- All degree requirements must be fulfilled within five consecutive years.
- Any transfer credits must have been earned within the five-year time frame to be applied toward a graduate degree.
This program is designed to help prepare you for a management role in areas that include campaign strategy, theory, ethics issues, and crisis management in the public relations field.
Experience Recommended for Success in the Program
This program is appropriate for those new to the public relations field, changing careers, or looking to move up in the public relations function of their current organization. We recommend you have a background in statistics, finance, and accounting. If you don't have recent statistics experience, we recommend you take UCSP 630. If you lack a background in finance or accounting, we recommend you take UCSP 620. We recommend UCSP 605 if you'd like to improve your graduate writing skills.
Student Clubs and Organizations
Type: Academic club
Available To: Undergraduate and Graduate
This club provides opportunities for students to learn more about the field of marketing, discuss their shared interests, and network with classmates and faculty members.